San Babila Sweatshirt - New French Navy
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Product Details:
- Material: 80% ringspun cotton/20% polyester.
- Weight: 280 gsm.
- Soft cotton faced fabric.
- Brushed back fleece.
- Drop shoulder style.
- Fashion fit.
- Ribbed collar, cuffs and hem.
- Taped neck.
- Twin needle stitching.
Piazza San Babila held a central and symbolic role in the Paninaro subculture movement of 1980s Milan, serving as the movement's primary meeting point and the heart of its identity.
Located in a fashionable district of Milan, near luxury boutiques, the square represented the consumerist ideals that defined the Paninari, who gathered there to show off their designer outfits, socialize, and be seen.
San Babila became a stage where style, status, and brand loyalty were performed daily, helping shape the group's image-focused culture. Its visibility in the city's social landscape also contributed to the rapid spread of the Paninaro phenomenon, cementing the square as an iconic landmark of Milanese youth culture during that era.
